In partnership with
Six NBA Games, Six NBA Trends
There are six games in the NBA tonight, and we’re going to research one trend for all six.
Before we get into that, check out the debut of our 2026 MLB Batter vs Pitcher sheet—three BvP matchups to keep an eye on in a very, very small slate for Thursday.
Now, let’s get into it.
NBA Trends x6
MIN @ DET: Jale Duren, 2.5 Assists
The big man is only averaging 1.8 assists per game this season, but two injuries play a significant role in this write-up. The Pistons are still without Cade Cunningham and Isaiah Stewart, marking the 8th game this season that Duren will take to the court without both players. In the other 7 games, Duren averaged 3.1 assists with a 71% hit rate, with 3 or more assists in 5 straight games without either player.
Even more importantly, in the 5 games without both players where he played 29 or more minutes, he’s averaged 4.2 assists with a 100% hit rate.
The matchup is good, too: the Timberwolves rank 21st in assists allowed to opposing centers, with 55% of opposing centers clearing their assists line against Minnesota in their last 10 games.
PHX @ CHA: Devin Booker, 5.5 Assists
LAL @ OKC: Luka Doncic, 31.5 Points
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
CLE @ GSW: Jarrett Allen,21.5 Pts + Reb + Ast
NOP @ POR: Dejounte Murray, 10.5 Rebounds + Assists
SAS @ LAC: Victor Wembanyama, 40.5 PRA
Wemby is playing for the MVP. Over his last 5 games, across several props, he’s cruising.
His points line tonight is 25.5. He’s over that in 3 of his L5, averaging 30.0 ppg, with 40+ in back-to-back games.
His assists line tonight is 3.5. He’s over that in 3 of his L5, averaging 4.0 assists per game, narrowly missing in 2 of these 5 with 3 assists.
His rebounds line tonight is 11.5. He’s over in 5 straight, averaging 15.8 rebounds per game, with 15+ in all 5.
His points and assists line is 28.5. He’s over in 4 of his L5, averaging 24.0 P&A, with an 80% hit rate.
His points and rebounds line is 36.5. He’s over in 4 of his last 5, averaging 45.8, with 57 or more in back-to-back games.
His rebounds and assists line is 15.5. He’s over in 5 straight, averaging 19.8.
His points, rebounds, and assists line is 40.5. He’s over in 4 of his L5, averaging 49.8 PRA with 60+ in back-to-back games.
2026’s biggest media shift
Attention is the hardest thing to buy. And everyone else is bidding too.
When people are scrolling, skipping, swiping, and split-screening their way through the day, finding uninterrupted moments where your audience is truly paying attention is the priority.
That’s where Performance TV stands out.
Check out the data from 600+ marketers on the most effective channels to capture audience attention in 2026.
MLB Batter Vs Pitcher Data Sheet
